Once you start blogging and people start reading, then what? Great article by Anise Smith for those of you that don’t like the tracking and reporting process.

Anise Smith Marketing

Analytics

 

I talk often about creating a company blog and the importance to your brand.  I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.

 

Ok, you’ve listened, you have a blog and now you are blogging away. What next?  Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts.  If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?

 

Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence.  I would go so far as to say that it…

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